Smart Thinking =




By Anjelica Price-Rocha

On February 25, Hylink held a media luncheon in Beijing with Worldwide Partners, Inc. (WPI) to discuss international branding and marketing strategies. WPI is one of the world’s largest agency networks, with 70 independent advertising agency partners in over 40 countries. Hylink joined the organization in August 2018.

WPI was represented by John Harris (CEO and President), and Hylink was represented by Humphrey Ho (U.S. Managing Director). During the meeting, the two discussed how Western brands can better navigate the Chinese digital landscape, how brands can gain international recognition, and the current challenges faced by marketers as new technologies are developed.

As global markets become more interconnected, it is evermore crucial for multinational enterprises to understand how to effectively balance the organizational structure, coordinate internal teams, and properly allocate resources. According to the latest survey data from CMO Council, an increasing number of brands have begun to seek multiple professional teams and bring in local talent so their marketing campaigns can appeal to the local audience. Eighty-three percent of the surveyed marketing leaders said that they would no longer enter into long-term partnerships with a single partner, as may have just a few years ago. Instead, they employ different professionals in specialized disciplines so that each deliverable is executed to the most exceptional degree.

As the first full-service agency to truly focus on driving globalization and leading omni-channel marketing in China, Hylink has key insights into brands’ overseas promotion tactics. Together, Hylink and WPI hope to bring increased value and possibilities for the further development of today's advertising industry.

Related Articles

Hylink Wins 6 Winners and Honorees for the 13th Shorty Awards
Jun. 01 2021
Hylink's Humphrey Ho Invited to Speak at Campaign Media360 Online Event
May. 07 2021
Hylink's Humphrey Ho Invited To Judge Campaign US Media Awards
Mar. 02 2021
Hylink Ranked Number One Digital Agency In China For The 13th Year
Jan. 28 2021
Hylink Partners With Hainan Tourism Investment Group to Drive Duty-Free Partnerships
Jan. 04 2021
Humphrey Ho Invited To Judge The 25th Annual Webby Awards
Oct. 30 2020
Hylink Wins 27 Modern Advertising Awards
Oct. 05 2020
Hylink Wins 3 China Content Marketing Awards
Sep. 20 2020
Hylink's Humphrey Ho Invited To Judge The Indie Awards
Sep. 01 2020
Hylink is appointed by the Fédération de la Haute Couture et de la Mode to broadcast the Haute Couture Week and Paris Fashion Week® Men's Fashion Online In China
Jun. 30 2020
How Hylink Maintains Normalcy During COVID-19
Mar. 24 2020
Hylink Becomes Official Communication Agency Services Exclusive Supplier for Winter Olympics 2022
Feb. 20 2020
Which came first? Media or Creative? Google Mapped the intersection of "Strategy and Creative". Couldn't find it. Spot Plans are like Quantum Dots. They're always in a state of flux. Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.
Contact Us