Hylink Takes Home Multiple Awards at the 2018 ROI Festival


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Santa Monica, CA

At the annual ROI Festival in Shanghai last month, Hylink received recognition across award categories – winning first place in the Digital & Creative Advertising Agencies category and second place in the Digital Media Agency category. Overall, Hylink won two gold medals, six silver medals, six bronze medals, and a total of five Hylink campaigns were nominated.

Hylink Shanghai’s campaign, “Buick VELITE 5 - Say Goodbye to the Era of Outdated Automobile Marketing” won the Social Media Communication Golden Award and Sustainable Brand Creative Management Golden Award; “Chando Music Masks Creative Product Marketing” campaign won the E-Commerce Integrated Marketing Silver Award; and “MAC - Halloween Battle” campaign won the Digital Media Integrated Marketing Silver Award. Hylink Guangzhou’s mini program, “Birthday Together,” won the H5 Creative Golden Silver Award and the Programmatic Creative Silver Award; and “Adopt Your Cat in Virtuality” won the Social Media Communication Silver Award. Hylink Shenzhen’s promotional movie “At This Moment” for Ping An Bank also won the Social Media Marketing Bronze Award.

At this year’s event, Hylink held a special forum in which Wang Ping, Hylink’s COO, led a presentation titled, “Catch the Trends of the Post-90’s” with Shen Yiren, vice president of OPPO mobile; Hong Tao, assistant director of Mango TV; Chen Yingjie, renowned TV director and producer; and Yamy, leader of the girl band Rocket Girls 101.  Their discussion explored the possibilities and various approaches toward distributing high-quality content to younger generations from the perspective of brands, content creators and distributors.

Aimed at recognizing creative branding strategies and encouraging agencies to achieve high business efficiency and effectiveness in marketing, ROI Festival has become one of the most prominent creative award ceremonies in Asia. Each year, thousands of campaigns are submitted from 500 agencies spanning over 20 countries and regions.

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