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Challenge

To Increase 

General Motor's brand awareness among the Chinese audience, and promote the Chevrolet marque in China.

Creative Solutions

"Find New Roads"

We created the first major cooperation between Chevrolet and Shanghai Disney Resort within the industry, and helped visualize Chevrolet’s big idea, “Find New Roads,” for the Chinese audience.

Media Strategy

We created a complete consumer journey from scanning Chevrolet’s logo on mobile phones to win tickets to Disney, to participating in the Chevrolet Digital Challenge at the resort.


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