Challenge

To Increase General Motor's

brand awareness in China

Creative Solutions

We created the first major cooperation between Chevrolet and Shanghai Disney Resort within the industry, and helped visualize Chevrolet’s big idea, “Find New Roads,” for the Chinese audience.

Media Strategy

We created a complete consumer journey from scanning Chevrolet’s logo on mobile phones to win tickets to Disney, to participating in the Chevrolet Digital Challenge at the resort.

Shanghai-General-Motors-2
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