Challenge

How to drive

SFTA Weibo followers and others to follow the new SFTA WeChat account.


CREATIVE SOLUTIONS

We invite Weibo users to share their love stories in forms of text, photos, and videos through the campaign page, as well as following SFTA’s new WeChat account. Participants will have the opportunity to win a free trip to San Francisco.


MEDIA STATEGY​

Invite 5 KOLs on Weibo to repost the campaign.

Weibo paid ads ran for a whole month to generate impression.

 


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Key Results

14000000

Impressions

2500000

Video views

6082

WeChat followers gained


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