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Intro

Chinese consumer electronics firm, Oppo, was the top-selling smartphone in China in 2016 and the fourth best selling worldwide.


In an increasingly competitive market, maintaining its key position is of the utmost importance to the brand.

Challenge

Satisfy an increase in sales

and establish the brand as a leading smartphone provider over a long communication cycle.

Creative Solutions

Key Media Metrics

Built key media metrics by integrating hard and soft shell ads to increase exposure

Awareness

Leveraged the large user base of media to increase brand awareness and drive brand conversations. Released engaging advertorial content on select influential Toutiao accounts.


Buzz and Attention

Sustained buzz and attention through strategic online and offline ad placements and leveraged buzzworthy events to promote Oppo’s features and utilities.


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