Intro

Oppo R9

Chinese consumer electronics firm, Oppo, was the top-selling smartphone in China in 2016 and the fourth best selling worldwide.

In an increasingly competitive market, maintaining its key position is of the utmost importance to the brand.

Challenge

Satisfy 

an increase in sales and establish the brand as a leading smartphone provider over a long communication cycle.

Creative Solutions

Key Media

Built key media metrics by integrating hard and soft shell ads to increase exposure

Buzz

Sustained buzz and attention through strategic online and offline ad placements and leveraged buzzworthy events to promote Oppo’s features and utilities.

Leveraged

Leveraged the large user base of media to increase brand awareness and drive brand conversations.

Released engaging advertorial content on select influential Toutiao accounts

Key Results

Oppo became the most popular cell phone on Toutiao

PREVNEXT

Back to Top