Challenge

Increase User Acquisition

How to effectively increase user acquisition & WeChat following?

Creative Solutions

WeChat Service

We opened an official WeChat service account to manage Wechat store operations.

O2O Campaigns

We also created O2O campaigns around Chinese festival calendar & promoted consumer engagement by building a Chinese New Year red pocket HTML5 page.

Key Results

8.4

%

Increase of WeChat followers

13

%

WeChat Post open rate

100000

HTML5 pageviews


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