Challenge

How to

How to effectively increase user acquisition & WeChat following?

The Solution

We opened an official WeChat service account to manage Wechat store operations.

We also created O2O campaigns around Chinese festival calendar & promoted consumer engagement by building a Chinese New Year red pocket HTML5 page.

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Key Results

8.4

Percent Increase of WeChat followers

13

Percent WeChat Post open rate

100000

HTML5 pageviews

PREVNEXT

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