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Intro

The Fengshen Global Casting Call was launched to cast actors for the new Fengshen Trilogy, directed by acclaimed director Wuershan. An interactive game was created to motivate audience participation.

Challenge

To reach 

target audience of Asian teens aged 15-25.


To boost 

engagement and encourage users to submit entries to the PinFace Game through social media platforms for the Fengshen Global Casting Call from July 1, 2017 through July 31, 2017.

Creative Solutions

Optimize Impressions and Clicks

Used CPC bidding strategies and utilized KOLs (online influencers) on Facebook and Instagram to optimize impressions and clicks, in order to reach our targeted audience.

Key Results

45256921

Impressions

197884

Clicks

404905

Total Engagement


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