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Intro

Estee Lauder as a brand leveraged the popularity of TV series, celebrities and beauty trends to target consumers precisely through search engines, which made the new lipsticks a must-have beauty item.

Challenge

How to seamlessly 

insert product placement into Chinese TV series, studying  Korean dramas for marketing guidance.


Overcome 

the disconnect between the common Chinese TV series genre (ancient fantasy) and the brand image.

Creative Solutions

Target

Paid sponsor ads to target potential fans and industry professionals.

Increase Awareness

Conducted Baidu mobile app native feeds to help deliver product information and increase brand exposure to target potential consumers accurately.

Conducted keyword search comprehensively and accurately target potential consumers.

Partnership

Collaborated with Baidu Tieba to amplify celebrities’ influence through interactions on Baidu Tieba.


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