HYFASHION Hosts Digital Fashion Festival in Shanghai

2018-07-27

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Written by

Anjelica

Price-Rocha

Shanghai, China


HYFASHION, a fashion and luxury subsidiary of Hylink, recently hosted its Digital Fashion Festival in Shanghai. The event was co-hosted by JD X ( a fashion-focused subsidiary of JD.com) and Baidu, along with a number of fashion brands and icons including Marc Jacobs.

 


Chinese host Huashao kicked off the festival by inviting executives from Hylink, Baidu, and Sina to lend their fashion marketing wisdom to the audience.  Marc Jacobs also shared his insights with guests including actress Lin Yichen, fashion model Ju Xiaowen, fashion influencer Ji Lingchen, and many other Chinese celebrities and KOLs.

 


An auction was later held where Marc Jacobs placed his signature “Snapshot Camera Bag” up for sale. Additionally, HERA donated the limited fashion package “Secret Party,” designed by French illustrator Edith Carron. The  auction raised over 2 million RMB, which will go directly to the “EYE Tomorrow” project initiated by Hylink Foundation, our agency’s charitable arm.

 



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