Hylink Wins Effie Award for

2017-10-11

Written by

Anjelica

Price-Rocha

Los Angeles, CA

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Hylink Wins Effie Award for “Most Effective Independent Agency in the Asia-Pacific”

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The 2017 Effie Effectiveness Index Rankings officially revealed Hylink’s Beijing office was named “Most Effective Independent Agency, Asia-Pacific” by the Effie Awards.

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Winning an Effie is a significant achievement and recognizes Hylink’s high level of performance throughout the APAC region. It’s an affirmation, on behalf of the Effie committee, of Hylink’s contribution toward marketing and advertising.

Over the years, Hylink has concentrated on providing worldwide clients with in-depth comprehensive digital solutions through true integrated marketing strategies across all functional media channels. In the future, Hylink will continue its efforts to provide integrated and effective digital advertising services for clients with insightful knowledge of digital marketing strategies, creative visualization and execution, and integration of media resources in line with today’s industry development.

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In its seventh year, the Effie Effectiveness Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than 40 national and regional Effie Award competitions. The 2017 rankings are compiled from over 3,600 worldwide Effie finalists and winning entries.

The Effie Effectiveness Index is constructed by converting Effie award and finalist data into points -- 12 points for a Grand Effie, 8 for gold, 6 for silver, 4 for bronze, and 2 for a finalist. Throughout the index, “country” and “region” refer to the location of the campaign rather than the location of the agency or marketer responsible for the campaign. Every brand and company ranked in the Effie Index has undergone rigorous evaluations of both its case studies and work by industry experts to prove that their marketing communications achieved compelling results.


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