Hylink Wins Big at the Great Wall Awards

2017-11-01

Written by

Anjelica

Price-Rocha

Los Angeles, CA

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China’s leading advertising festival, the China International Advertising Festival (CIAF), is the most prestigious event in the advertising industry in China. One of its eight highly coveted awards, known as the Great Wall Awards, selects “Media Marketing Award” winners honoring those creative, marketing cases that generated the best ROI for advertisers. The “Interactive Creative Award” honors creative that utilized digital technology and media to increase business value and attract consumer attention.

The 18th annual awards ceremony was held this year in Beijing on October 10th and 11th. Hylink took home a total of 22 awards in media marketing and interactive creative categories - 6 gold, 7 silver, 9 bronze, and 11 honorable mentions - beating its previous record of 15 in 2016.

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Hylink’s Shanghai office was honored with gold for its work with Buick, Häagen-Dazs, Chevrolet, and Wan Chai Ferry.  Hylink’s Shenzhen office was honored with gold for its campaign for OPPO R9, while the Changsha office took home gold for its work on the Hunan Dialect Challenge.

The aforementioned awards won by Hylink are an affirmation, once again, of the agency’s leading role in digital marketing as well as a reflection of its great achievements in industry innovation and exploration. In the future, Hylink will continue its efforts to provide integrated and effective digital advertising services for clients with insightful knowledge of digital marketing strategies, creative visualization and execution, and integration of media resources in line with today’s industry development.

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To see the winning cases, click the links below, and view a complete rundown of all award winners following.

Gold Award Cases

Chevrolet “Look up” brand marketing campaign

https://v.qq.com/x/page/a05592...

Buick  “Start Your Life in a Different Way”

https://v.qq.com/x/page/h0559y...

2016 OPPO R9 Integrated Digital marketing campaign

Wan Chai Ferry “The Way Home--Final Episode”

https://v.qq.com/x/page/p05595...

Häagen-Dazs “UBER Ice Cream Day”

https://v.qq.com/x/page/w0559s...

Appendix: Hylink’s awarded cases at the “2017 China Advertising Great Wall Awards”

Award

Case

Award Name

Category

Advertiser

Gold Award

Chevrolet “Look up” Brand Marketing

Interactive Creative Award

Wireless -- Microsite--Auto

SAIC-GM

Chevrolet

Gold Award

Hunan Dialect Challenge

Interactive Creative Award

Wireless -- Microsite--Others

Bank of communications

Gold Award

2016 OPPO R9 Integrated Digital marketing campaigns

Media Marketing Award

Trans-Media Integration --Digital Media Integration--

Others

OPPO

Gold Award

Wan Chai Ferry “The Way Home--Final Episode”

Media Marketing Award

Wireless --Integrated Marketing

Wan Chai Ferry &  Buick

Gold Award

Buick  “Start Your Life in a Different Way”

Media Marketing Award

Wireless--

Microsite

SAIC-GM

Buick

Gold Award

Häagen-Dazs  “UBER Ice Cream Day”  

Media Marketing Award

Trans-Media Integration --Others

Häagen-

Dazs

Silver Award

Chevrolet “ Cool Music Factory Creation”

Interactive Creative Award

Wireless -- Integrated Marketing -- Auto, Fast consumption

SAIC-GM

Chevrolet

Silver Award

2017 Global Foodie Day

Interactive Creative Award

Tech Innovation -- Auto, Fast consumption

MengNiu

Diary

Silver Award

Chevrolet Cruze the “WOW--an unexpected Mid-autumn Day Greeting” 

Media Marketing Award

Tech Innovation

SAIC-GM

Chevrolet

Silver Award

Buick Encore X Keep App “Pump Up Summer Camp”  

Media Marketing Award

online--app

SAIC-GM

Buick

Silver Award

Vipshop.com 2016 “Sing!China” IP marketing Campaign

Media Marketing Award

Video -- None Media

Vipshop.com

Silver Award

Zbom Cupboard “Real men can cook”

Media Marketing Award

Content marketing-- Others

Zbom Cabinets Co.

Silver Award

Chevrolet “Looking up” Brand Marketing

Media Marketing Award

Non Profit

SAIC-GM

Chevrolet

Bronze Award

Buick LaCrosse “The King’s Words are to be Taken Seriously” Career Tips

Interactive Creative Award

Video -- Viral Marketing -- Auto 

SAIC-GM

Buick

Bronze Award

Chevrolet Cruze the “WOW--an unexpected Mid-autumn Day Greeting”

Interactive Creative Award

Online -- Microsite -- Auto

SAIC-GM

Chevolet

Bronze Award

SAIC-GM Wuling “Coming Home” “Love with your heart”

Interactive Creative Award

Non-profit

SAIC-GM

Wuling

Bronze Award

KFC “Chinese Pickle Addicted” Brand Marketing Campaign

Interactive Creative Award

Video -- Others

KFC

Bronze Award

PizzaHut 2016 Autumn Seafood Menu Promotion

Media Marketing Award

Content Marketing -- Event Marketing

PizzaHut

Bronze Award

Geely Dorsett DL “Go Public” Integrated Digital Marketing Campaign

Media Marketing Award

Content Marketing -- others

Geely Dorsett

Bronze Award

PizzaHut Spicy Pizza “May Disorder @Xiaomi”

Media Marketing Award

online-- integrated marketing

PizzaHut

Bronze Award

Chevrolet “ Cool Music Factory Creation”

Media Marketing Award

social marketing -- none media

SAIC-GM

Chevolet

Bronze Award

Buick Excelle Delist Campaign “Farewell is for Better Meet”

Media Marketing Award

public relations -- none media

SAIC-GM

Buick

Honorable Mention

Vipshop.com 2016 “Sing!China” IP marketing Campaign

Interactive Creative Award

Video -- Online program

vipshop.com

Honorable Mention

Chevrolet 2016 New Cruze Campaign

Interactive Creative Award

Online--microsite--auto

SAIC-GM

Chevolet

Honorable Mention

FAW Volkswagen Bora “You are my baby”

Interactive Creative Award

Online--microsite--auto

FAW Volkswagen

Honorable Mention

Movenpick -- Deliver the Ice Cream with a Drone in CBD Area

Interactive Creative Award

Online--microsite-- fast consume  tech

Movenpick Hotels & Resorts

Honorable Mention

“Let  Wine Do the Talking” campaign

Interactive Creative Award

Online--microsite-- fast consume  tech

China Resources Snow Breweries

Honorable Mention

Geely X National Swimming Team Integrated Marketing Campaign

Media Marketing Award

content marketing--others

Geely

Honorable Mention

Buick LaCrosse “The King’s Words are to be Taken Seriously” Career Tips

Media Marketing Award

video-- none media

SAIC-GM

Buick

Honorable Mention

Xiaoniu88.com --online TV show 《Come On,Dapeng》

Media Marketing Award

video-- none media

xiaoniu88.com

Honorable Mention

Buick Hideo “From the tongue to your heart”

Media Marketing Award

online- integrated marketing

SAIC-GM

Buick

Honorable Mention

Kuka Home “Sport Meeting on the Bed” 

Media Marketing Award

online- integrated marketing

Kuka Home

Honorable Mention

Buick Excelle Delist Campaign “Farewell is for Better Meet”

Media Marketing Award

social marketing -- non media

SAIC-GM

Buick


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