Mission

To be the global resource
for Chinese digital media
and advertising. Not
because of our bottom line
or our growth, but because
of the impact we make.

Connection

Founded with the mission, “China, Connected” – connection, really is, at the heart of everything we do.
With an expansive global reach, we’re a team of creators, communicators, problem-solvers and lateral thinkers, whose effectiveness lies in our targeted approach toward helping clients navigate the Chinese market and achieve their goals.

We believe that smart thinking equals endless possibilities.

Our objective is simple: to leverage our decades of experience to help brands navigate the intricate spectrum of Chinese advertising.

Hylink is called upon by industry leaders across tech, beauty, travel, and FMCG to provide an insider's perspective into digital China, consistently staying ahead of industry trends to deploy innovative strategies within a crowded market.

Team

Hylink is one big team comprised of thinkers, makers and doers.

Humphrey Ho


Managing Partner

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent 7 years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors. Humphrey is also a former "Xoogler," previously serving as Strategic Partnerships Leader at Google China before founding Hylink USA.
Since receiving the ‘Top 30 under 30’ award in 2009, Humphrey has lectured on an array of China-related topics for business schools across the globe. Humphrey earned his Masters of Business Administration from Ryerson University, and his H.BSc in Neuroscience from the University of Toronto.

Yukun Bi


Head of Planning

Yukun Bi (Yuki) brings 12 years of branding and digital media experience to her role as Hylink’s Head of Planning. As such, Yuki is focused on creating cross-cultural brands that captivate the Chinese audience.
Yuki began her advertising career at Maritz Canada, and later joined Saatchi & Saatchi Shanghai as its Director of Digital Strategy. Prior to joining Hylink USA, Yuki spent 4 years with Hylink China, where she served as the account lead on Estee Lauder, moving its family of brands onto e-commerce and significantly increasing the brand’s overall digital presence.
Yuki has worked with clients across automotive, food and beverage, luxury, FMCG, and pharmaceutical sectors. In addition to brand strategy and digital media, Yuki is also skilled in user experience and engagement, content strategy, and CRM.
Yuki earned her B.A.in International Relations and Economics from the University of Toronto.

Madelyn Fitzpatrick

Head of International PR

As Head of International PR, Madelyn Fitzpatrick oversees strategic communications efforts, both internally and as a resource to agency clients. With over ten years of experience in PR, Madelyn is adept at crafting compelling brand stories and conveying crucial messaging to the media. In addition to traditional PR, Madelyn is skilled in crisis communications, large-scale event management, and creative content development.
Prior to joining Hylink, Madelyn advised companies across the travel, hospitality, and fashion industries on major communications and branding initiatives, including Wyndham Hotels, Charming Charlie, and SBE. Madelyn also has extensive experience on the agency side, having worked at Deuce Creative, The Padgett Group, and Fleishman-Hillard on an array of client accounts.
A native Texan, Madelyn ventured east for college, earning her B.A. in Journalism and Mass Communications from St. Bonaventure University in New York.

Humphrey Ho

Managing Partner

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent 7 years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors. Humphrey is also a former "Xoogler," previously serving as Strategic Partnerships Leader at Google China before founding Hylink USA.
Since receiving the ‘Top 30 under 30’ award in 2009, Humphrey has lectured on an array of China-related topics for business schools across the globe. Humphrey earned his Masters of Business Administration from Ryerson University, and his H.BSc in Neuroscience from the University of Toronto.

Yukun Bi

Head of Planning

Yukun Bi (Yuki) brings 12 years of branding and digital media experience to her role as Hylink’s Head of Planning. As such, Yuki is focused on creating cross-cultural brands that captivate the Chinese audience.
Yuki began her advertising career at Maritz Canada, and later joined Saatchi & Saatchi Shanghai as its Director of Digital Strategy. Prior to joining Hylink USA, Yuki spent 4 years with Hylink China, where she served as the account lead on Estee Lauder, moving its family of brands onto e-commerce and significantly increasing the brand’s overall digital presence.
Yuki has worked with clients across automotive, food and beverage, luxury, FMCG, and pharmaceutical sectors. In addition to brand strategy and digital media, Yuki is also skilled in user experience and engagement, content strategy, and CRM.
Yuki earned her B.A.in International Relations and Economics from the University of Toronto.

Madelyn Fitzpatrick

Head of International PR

As Head of International PR, Madelyn Fitzpatrick oversees strategic communications efforts, both internally and as a resource to agency clients. With over ten years of experience in PR, Madelyn is adept at crafting compelling brand stories and conveying crucial messaging to the media. In addition to traditional PR, Madelyn is skilled in crisis communications, large-scale event management, and creative content development.
Prior to joining Hylink, Madelyn advised companies across the travel, hospitality, and fashion industries on major communications and branding initiatives, including Wyndham Hotels, Charming Charlie, and SBE. Madelyn also has extensive experience on the agency side, having worked at Deuce Creative, The Padgett Group, and Fleishman-Hillard on an array of client accounts.
A native Texan, Madelyn ventured east for college, earning her B.A. in Journalism and Mass Communications from St. Bonaventure University in New York.

Divisions

Doré is Hylink’s luxury and lifestyle division, comprised of leading strategists and creative technologists that are passionate about effectively communicating intricate brand messaging to Chinese audiences.

ExP is a gaming and eSports division of Hylink Digital, fostering engaging experiences and lasting relationships between Chinese consumers and gaming/eSports brands.

Hylink Helix serves as the conduit between global healthcare providers, medicine manufacturers, and health technology companies in the Chinese marketplace.

The S&E (Sports & Entertainment) division of Hylink Digital services studios, production companies, sports teams and leagues, and IP rights holders seeking to leverage China’s complex and rapidly-evolving market.

Hylink Ventures focuses on connecting ad tech companies and American properties with relevant Chinese platforms, investors, and media conglomerates.

A creative division of Hylink Digital, the Studios team offers production, visual design, branding, art direction, and digital creative to clients seeking to take their brand’s presence to the next level.

Creative Social Comms&Content Mobile Digital

Awards

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